Hosted by the Technical Museum in Vienna, Europrix 98 was the first official prize for European multimedia design. The temporary installation created a hyper-interior enveloping the visitors in a single, seamless multimedia environment: the 'digital marketplace'. The project was an experiment in curating and mediating the implosive potential of multiple disciplines and resources breeding a mediatectural design language.

The 12m projection surface liquified the neo-classical façade of the museum initating the visitors for their passage through a series of thematic colour-and-sound environments derived from the political programme to dramatize the European Union. Upon arrival in the main exhibition hall, a monstrous 'whale tail' (20m high) lured visitors into a sculptural environment of wind-swept forms seemingly harnessing the unpredictable digital forces. Sensuous animations circulated within a precarious installation of tensile membrane structures to form a cinematic dome. Indeterminacy was the central condition. The fluctuation in the lighting of the glass roof and the looped animations combined to create a place of unstable mood. Ambient music interwoven with phantom sounds of extinct industrial processes produced a hallucinatory experience bringing together presence, form and information into a cohesive whole. Within the digital marketplace, the audience could freely explore the content of the 6 prize categories and make their own decisions via SIVIT interactive touch screens developed in collaboration with Iqena (Bonn) and Siemens.


Concept, Dramaturgy/Procession and tensile architecture in collaboration with Dip. Arch. Axel Prichard-Schmitzberger for Nofrontiere Design.
Art Direction: Nofrontiere Design.

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