In a cellar in Vienna's 6th district, where the existing space shifted and slid like a cubist sculpture, a local restaurant mogul desired a plan for a fast-food Wagamama style Japanese restaurant with a graphic design concept that integrated the interior. It began with an idea of frames, inspired by Kanji pictograms, which would develop a distinct language of symbols for the logo, menus, and navigation in the restaurant. The framing concept clearly defines the circulation and encourages a quick turnover. Upon descent a seven-meter-long standing bar—also one of many perspectival experiments in the sculpted space—reinforces the movement patterns and organizes the dining scheme in this refectory-style restaurant. An austere material and color palette allows the visitor to focus on the real art: the food.


Concept in collaboration with Thomas Kiang. Interior and Industrial design in collaboration with Dip. Arch. Axel Prichard-Schmitzberger, Alexander Szadeczky. Graphic design: Sabine Kleedorfer. Update 2018: The Kiang Restaurant no longer exists in this form.